Schwab and TD Ameritrade brace for revenue cuts after dropping commissions

Financial Planning – In a story about Schwab and TD Ameritrade cutting commission costs to zero, Healthy Markets Executive Director Tyler Gellasch is quoted in the article stating “Robinhood and other brokers have proven that it’s a great sales practice to label trading as ‘free,’ even when we all know the money has to come from somewhere.”   Mr. Gellasch also states “The very interesting question will be for Schwab’s customers: How does their execution quality change? How will Schwab change, if at all, how it routes customers’ orders?”  (Full Story).